ASA Theatre Arts provide revolutionary training in Dance, balancing rigorous technique principles across all Dance disciplines, while promoting creativity and artistic identity for performers at the start of their professional training.


​Our vocational training will launch students towards a successful career in Dance and the Performing Arts, whether that be as a West End performer, Cabaret or cruise entertainer or teacher. We are proud to offer leading UCAS recognised qualifications alongside specialised, technical training.


The ASA Theatre Arts College runs over 4 intense days per week, and you will be taught by industry professionals every single day.


Our career-focused approach means you will gain a BTEC Level 3 in Dance (UCAS POINTS EQUIVALENT TO 3 A-LEVELS), whilst taking intensive classes across all disciplines, practising for auditions, and preparing both mentally and physically for one of the most challenging, yet rewarding of careers.


BTEC Level 3 in Dance Midlands Hicnkley Leicestershire





Our program of excellence boasts a high number of contact hours per week, taught solely by industry performers from West End, Theatre, Dance Companies, TV, Film and Cabaret.


Classes are individually tailored to the strengths of each student, giving a personalised training program of modules. Due to the nature of smaller year groups, every student is nurtured, supported, challenged and important. 

Students perform extensively over the two years, working in a professional rehearsal environment, with a wide variety of directors and choreographers. Performances may include a showcases, studio performances, events such a Move It & Can You Dance?, community theatre project, solo dance performances, with each year culminating in a public, full-scale Dance production show. A standard of excellence, positive working environment and supportive peer group is promoted both in the classroom and performance setting.

midlands theatre school drama college MUSICAL THEATRE




performing arts btec 


ASA Theatre Arts provides industry-driven training, whilst streamlining the BTEC qualification cleverly through the course. The new BTEC Nationals promote a practically based learning environment over 13 units, whilst ensuring theoretical excellence, relevant to the Performing Arts sector. The mandatory and optional content provides a balance of breadth and depth, while retaining a degree of choice for individual learners to study content relevant to their own interests and progression choices. The proportion of mandatory content ensures that all learners are following a coherent programme of study and acquiring the knowledge, understanding and skills that will be recognised and valued within the industry today.


Through learners performing vocational tasks, the development of appropriate vocational behaviours and transferable skills are encouraged. Transferable skills are those such as communication, teamwork, research and analysis, which are valued in both higher education and the workplace. Our approach provides rigour and balance, and promotes the ability to apply learning immediately over a wide range of contexts. 


full time college midlands


During each year, classes include -

  • Industry Masterclasses

  • Ballet

  • Tap Dance

  • Jazz Dance

  • Musical Theatre

  • Acting

  • Group Singing Repertoire Class

  • Ensemble Singing 

  • Fitness & Body Conditioning

  • Limbering

  • Monologue Preparation

  • Pilates

  • Commercial

  • Physical Theatre

  • Contemporary Dance

  • Cruise & Cabaret

  • Showgirl Training

  • Latin & Ballroom

  • Industry Q&A's

  • Tutorial (National Curriculum)

  • Wellness (Mindfulness, Meditation etc)

  • Academic Lessons (History, Anatomy, Journalling, BTEC Coursework etc)

Timetables change weekly to accommodate BTEC curriculum, unit requirements, project work & show rehearsals, depending on the current scheme of work and unit objectives. A breakdown of all units included within the course can be found below:

BTEC Level 3 Performing Arts College sixth form full time course musical theatre performing arts hinckley leicester leicestershire

sixth form performing arts




BA(HONS), PGCE, SLE (Specialist Leader in Education) in Drama,

VLUK Teacher of the Year, and a TES Shortlisted Drama Teacher of the Year.

ASA Theatre Arts are proud to be partnered with Stagedoor Learning, a groundbreaking provider of Performing Arts training in Cheltenham, and VLUK Education. Director Jenny Cameron has been teaching for over 20 years. She graduated from the University of Warwick with a BA (Hons) in English & Theatre Studies, and completed her PGCE at the same university in 1997. Jenny was recently featured in The Stage, read the article HERE.


Highlights of Jenny’s teaching career so far include directing 120 Warwickshire students in a production at the Millennium Dome and working with the Almeida Theatre in London – undertaking projects which allowed students to write a script under the mentorship of award winning playwright David Eldridge and to learn from actors such as Jonny Lee Miller and Eddie Redmayne.  Jenny has always been committed to providing the best possible opportunities for her students, working closely with the professional theatres, and building partnerships, through them, with other organisations. This has allowed students to appear in professional productions, including Anita & Me, A Tale of Two Cities, An Inspector Calls and A View From The Bridge, as well as to undertake extensive work experience in the theatre. Jenny was appointed Specialist Leader in Education for Drama in 2012 and was shortlisted for the Times Educational Supplement Drama Teacher of the Year Award.


Students choosing to study full time Performing Arts in ASA Theatre Arts’ 6th Form programme will not only work towards a Level 3 BTEC in Performing Arts, which is equivalent to 3 full A levels, and is accepted, and respected, by universities and drama schools across the UK as entry to higher education, but will have unprecedented access to the world of the Performing Arts industry.



Attendance - 97%

Students at or above target grade - 100%

Retention rate - 100%

Average expected grade - D*D*D. (Distinction Star, Distinction Star, Distinction)

BTEC Musical Theatre Drama School Stage School Hinckley Midlands Coventry Performing Arts College Level 3 sixth form 6th form dance musical theatre




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6th form college dance


¿Qué hacer si COFEPRIS me notificó por mí publicidad?

Si fuiste notificado por tu publicidad en redes sociales e internet (página web), lo que debes de hacer son los siguientes pasos: 1- Suspender la publicidad cuanto antes, debido a que solo te dan 72hras hábiles 2- Tomar evidencia de que la publicidad ya esta suspendida 3- Hacer un escrito libre dirigida al comisionado federal de COFEPRIS donde indiques que ya acataste la orden de suspensión 4- Anexa una carta de suspensión publicitaria por parte de tu proveedor o agencia que te lleva tu publicidad 5- Anexar copia de tu identificación y/o copia de tu aviso de funcionamiento 6- Enviar por paquetería a la siguiente dirección: Calle Oklahoma No. 14, Colonia Nápoles, Delegación Benito Juárez en la Ciudad de México C.P. 03810 Si tienes dudas respecto a esto, nos puedes contactar y te daremos asesoría de manera gratuita al 961 147 1691 o escríbenos un WhatsApp

¿Me pueden multar por mí publicidad en internet?

Sí, esto depende del tipo de información por la cual te detectaron. Si tu eres especialista médico, aquí te daremos unos ejemplos siendo Urólogo;

  • No te multarán, si te detectan por lo siguiente; si en tu publicidad tienes unicamente contenido basado en información y orientación al público en general. Esta siempre debe llevar tus cédulas profesionales e instituciones que te respaldan como especialista. Basado en el artículo 17 de la ley general de salud en materia de publicidad. Sin embargo, esto no implica que no puedas ser notificado por COFEPRIS. Te recomendamos siempre tener todo en regla en tu publicidad.
  • Si te multarán, si en tu publicidad no cumples con los requisitos del artículo 17 de LGSMP. Sumando a esto tambien implica el promocionar de manera directa y explicita un tratamiento, procedimiento quirurgico, servicio y/o estudio dentro de tu contenido, el cual no tiene una autorización por parte de COFEPRIS. Basandonos en el Artículo 18 de la LGSMP.
Puedes ser acreedor de una sanción por no tener la autorización correspondiente, estas ascienden hasta $84mil MXN basadas en el Artículo 18 de la Ley General de Salud en Materia de Publicidad. ARTÍCULO 18. No se autorizará la publicidad de la prestación de servicios de salud cuando:

I. Desvirtúe o contravenga la normatividad aplicable en materia de prevención, tratamiento o rehabilitación de enfermedades;

II. Ofrezca tratamientos preventivos, curativos o rehabilitatorios de naturaleza médica o paramédica cuya eficacia no haya sido comprobada científicamente, o

III. No se acredite que el establecimiento o persona que preste el servicio cuente con el personal capacitado, los recursos técnicos y materiales adecuados, y con los demás elementos que al respecto exijan las disposiciones aplicables.

¿Cuánto cuesta hacer el trámite de publicidad?

El trámite corresponde al tipo de proyecto que presentaras, debido a que influyen diferentes factores como;

  • Medio publicitario
  • Tipo de establecimiento
  • Servicio o producto a promover
  • Titulo publicitario
Cada uno son variables que modifican todos los aspectos del trámite. De igual manera implica el tabulador de multas o sanciones por parte de COFEPRIS Es importante que te asesores de manera correcta, si tienes dudas o preguntas, nos puedes escribir un WhatsApp o Marcar al 961 147 1691

¿Quien debe hacer el trámite?

Es importante que consideres a tú agencia de publicidad como los indicados para realizar tu Proyecto Publicitario, debido a que COFEPRIS vigila la publicidad AUTORIZADA como la NO AUTORIZADA. Evita malos momentos y ten tranquilidad para realizar tus actividades diarias.

¿Donde puedo ver las multas de COFEPRIS?

De ninguna manera te pueden marcar a tu consultorio o a tu línea personal indicando que te están haciendo una multa por cuestión publicitaria, si ese fuera el caso, te están extorsionando. Estas deben ser entregadas con una notificación dirigida al titular del establecimiento y presentadas por personal oficial de las jurisdicciones de la zona donde te encuentras. Te dejamos el centro de resoluciones y sanciones por parte de COFEPRIS.

¿Cuales son los fundamentos legales de prestador de servicio profesional?




The encouragement and positivity at ASA has been second to none. Due to this training, I have been able to gain a place at The Urdang Academy. Without the continuous support, and knowledge of the industry, this wouldn't have been possible. The shows and workshops with leading dancers in the West End are so enjoyable. Alana will always be such an inspiring part of my career, and her support will always be there.

— E.F


My daughter Holly has immensely enjoyed every single aspect of the whole experience of being taught at ASA Theatre Arts. The drive, culture and people have defined Holly to pursue a future career in the theatre arts. The passion is evident in all the different facets of the art, inclusive of drama, singing and dance.

— K.S